
Darshit
Co-Founder
Head of Performance
Runs the ad accounts: Meta and Google, budgets, testing and scaling.
Live course · Launching soon
Real campaigns. Real budgets. Taught live.
So we teach it live.
See you in class.— The Right Way team
Meta Ads, taught live.
Workbook · Batch 01
The auction, delivery, and why your ad costs what it costs.
← the bit nobody explains
2Business Manager, pixels and conversion tracking.
← do this before you spend
4Objectives, audiences, budgets, bidding.
← live, in a real account
6How to write it, and how to brief it.
← you’ll brief one in class
8What to look at, what to ignore, when to act.
← most people read the wrong ones
10Scaling what works and killing what doesn’t.
← without wrecking the account
12Why ads get rejected, why delivery dies, how to fix it.
← it will happen. now you’ll know
14Lesson 01 · How Meta Ads actually worksThe auction, delivery, and why your ad costs what it costs.Lesson 02 · Setting up properlyBusiness Manager, pixels and conversion tracking.Lesson 03 · Building campaigns from scratchObjectives, audiences, budgets, bidding.Lesson 04 · Creative that stops the scrollHow to write it, and how to brief it.Lesson 05 · Reading your numbersWhat to look at, what to ignore, when to act.Lesson 06 · Scale or killScaling what works and killing what doesn’t.Lesson 07 · TroubleshootingWhy ads get rejected, why delivery dies, how to fix it.
Full curriculum being finalised. Here's what the course covers.
Is this you? Tap all that fit.
Tap the lines that sound like you.
Sounds like you.
Not for you if you want a certificate and nothing more, recorded videos to watch someday, or a get-rich-quick shortcut.

Co-Founder
Head of Performance
Runs the ad accounts: Meta and Google, budgets, testing and scaling.

Co-Founder
Head of Creative
Runs the creative studio: the hooks, shoots and edits behind every ad.
Their day job.
Recent results · from their accounts
Everything we teach comes from accounts we're running right now.
Seats are limited and waitlist members get first access, plus early-bird pricing.
We'll message you the moment seats open.
In the meantime, take a look at what we do.