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Meta built awareness among local parents, Google captured families already searching for a school, and retargeting brought them back to enquire. ₹10 lakh of spend produced 2,500 enquiries, 1,000 qualified leads and 350 campus visits.

• Split channel roles: Meta for parent awareness, Google Search for admission intent, retargeting for follow-through.
• Hyperlocal targeting on a commuting radius around the campus, with real campus footage and parent testimonials.
• Screen every enquiry and route qualified families to a campus visit or counselling session.

ChannelsMeta Ads · Google Search · Instagram & Facebook Feed · Retargeting

Meta educated buyers on infrared, recovery and longevity, Google captured people already comparing saunas, and every lead was routed to a free home assessment where the sale closes. About AED 98,000 of spend drove 852 enquiries and conversions.

• Give each channel one job: Meta for demand (736 leads), Google Search for intent (116 conversions at a 10.22% click-through rate).
• Build trust into the offer: free home assessment, 3-year warranty, 60-day satisfaction guarantee and WhatsApp support.
• Judge campaigns on enquiries that reached a consultation and a sale, not on cheap leads.

ChannelsMeta Lead Ads · Instagram & Facebook Feed · Reels · Google Search

We built Meta Ads around the store's bestsellers, real customer reviews and bundle offers, and judged every campaign on purchases and revenue rather than reach or clicks. $101.7K of spend reached 796K people and returned $386.5K in revenue.

• Lead with proven bestsellers and styling videos that show fabric, drape and colour.
• Lift basket size with bundle offers and a free-shipping threshold.
• Retarget product viewers and cart abandoners, and bring past buyers back for new arrivals.

ChannelsInstagram Reels · Facebook & Instagram Feed · Catalogue Ads · Retargeting

Each programme ran its own campaign, creative was built around the destination, and ads opened a WhatsApp conversation instead of a long form. Leads grew 150%, with conversations costing ₹24 and cost per lead as low as ₹47.

• Program-specific campaign structure, so budget follows the programmes that convert.
• Destination-focused creative testing built around the country and the experience, not just the course.
• WhatsApp conversion funnel to answer questions and qualify learners inside the chat.

ChannelsMeta Ads · Instagram & Facebook Feed · Click-to-WhatsApp

We tested creative in a fixed 3×3 framework, wrote story-led ads for the personas that converted, and scaled the winners with lookalikes built from buyers. ₹1.65 lakh of spend drove 378 purchases and ₹6.6 lakh+ in revenue, ₹4.95 lakh above ad spend.

• 3×3 creative testing framework to compare angles and formats side by side, then move budget to the winners.
• 1% and 2% lookalike audiences built from buyers to scale reach without losing efficiency.
• Story-led creative written for the buyer personas that converted best.

ChannelsMeta Ads · Facebook & Instagram · Lookalike Audiences